Beaujolais
Definition:
The French red that proves wine doesn’t have to brood like a tortured poet. Made from Gamay grapes, it’s juicy, cheerful, and basically the life of the dinner party.
Why it Matters:
Beaujolais matters in the cocktail and bartending world because it’s the ultimate reminder that not all wines need to be deep, dark, and complex to be enjoyable. In fact, its light, fruity style makes it one of the few red wines that can be served slightly chilled... perfect for summer sipping or bridging the gap between beer drinkers and wine lovers at your bar. A bartender who knows when to pull out a Beaujolais suddenly looks like a magician who can read the room.
Plus, let’s not forget Beaujolais Nouveau Day - the third Thursday of November, when France essentially throws a global wine party. For bartenders, it’s like the Mardi Gras of red wine, a built-in excuse to run a themed night, pair it with cheese boards, or craft a Beaujolais spritzer. This wine teaches a valuable bartending lesson: sometimes, being lighthearted and approachable gets the crowd going just as much as a rare, brooding Bordeaux.