Bacchus

Definition:

The Roman god of wine, revelry, and the kind of late-night choices you only remember when someone tags you on Facebook the next day. Basically, the founding father of “one more glass won’t hurt.”

Why it Matters:

In the cocktail world, Bacchus isn’t just a dusty mythological figure... he’s the original influencer. Long before Instagram filters and #WineWednesday, Bacchus was convincing the masses that life was better with a goblet in hand. He represents celebration, indulgence, and the social magic that happens when drinks flow and stories get louder with each round.

For bartenders and mixologists, invoking Bacchus is like tapping into an ancient brand ambassador. Every time you shake, stir, or pour, you’re keeping the spirit of revelry alive. After all, cocktails aren’t just about taste; they’re about connection, joy, and yes, the occasional questionable decision that turns into a legendary story. Bacchus would absolutely approve of happy hour.